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Employment Communications Our employment communications revolve around a single minded proposition - Attract, Connect and Recruit the best possible talent for the client. A lot of innovative thinking goes into reaching out to the right people and delivering the right recruitment message to them. Both internal/external research and surveys are conducted by our media personnel in consultation with the recruitment managers specialising in that particular industry, to determine how best to design the approach to the group. This is supplemented by a detailed analysis of the publications' scope of reach in terms of the circulation figures corresponding to the target audience in that particular industry taking into account the HR process involved therein. Such in-depth media planning from our side ensures
cent per cent value for the clients every single advertising rupee
spent as per our recommendations. For the media execution, top media contenders are identified and ads are placed in a variety of targeted media, including newspapers, industry specific magazines, trade, online and event based communication vehicles like special issues for job fairs, trade expos etc. Holding such hiring events serves to educate the potential candidate about the excellent prospects and career opportunities that await him in the client's organization, thereby acting as a brand building exercise as well for the client. Ad metrics reports such as ad cost-per-hire, tracking and analysis of ad responses etc streamline our employment communications, which have proven to be far ahead of the rest in the country. Jerry Varghese also publishes 'Employment & NRI Times' a 8 page broadsheet weekly newspaper, exclusively for the Gulf job aspirants. In the eighth year of existence, the newspaper has blazed a trail of national and international recognition as the leader in its field. It has a circulation of over 100,000 copies and carries more than 2000 gulf job opportunities every week, from some of the biggest names in the entire GCC Region and attracts tremendous responses from the job seekers across the country, week after week. The newspaper brings for its discerning readers, extensive coverage and updated information on prevailing laws, social customs, rules and regulations, economy, educational and medical facilities, culture and all other aspects of living and working conditions in the Gulf countries, apart from covering their social and economic concerns. Apart from the widespread circulation throughout
the breadth and width of India, especially in the Southern states
where the manpower resources abound, Employment & NRI Times has a
strong presence in the webworld as well. The newspaper's website has
so far had 150,000+ certified hits and the number continues to grow
exponentially every day. |
